About PUB
PUB is a statutory board under the Ministry of the Environment and Water Resources. It is the national water agency that manages Singapore’s water supply, water catchment and used water in an integrated way.
PUB prefers to be acknowledged as PUB, Singapore’s national water agency or PUB, the national water agency and not Public Utilities Board in public communication materials. For enquiries, please e-mail us at PUBone@singnet.com.sg.
About PUB Logo
The PUB corporate logo has been specially designed as one unit, with the relationship of the elements locked in. The elements should not be used separately.
Elements of the Logo
(A) Symbol
The three swirls that form an elliptical shape represents the water cycle, which is an integral part of PUB’s business. The three swirls represent the three major functions of PUB i.e. water services, sewerage and drainage.
The three different shades of blue in the swirl represent three different types of water i.e. seawater, reclaimed water (NEWater) and catchment water.
(B) Namestyle
The typeface for PUB is specially designed as one unit. It leverages on the fluid and efficient water resource management of which the organisation is well known for.
(C) Tagline
The tagline Water for All: Conserve, Value, Enjoy calls upon all Singaporeans to take ownership of our water resources. |