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PUB and PUB Logo

About PUB

The Public Utilities Board (PUB) was set up as a statutory board under the Ministry of Trade and Industry (MTI) on 1 May 1963 to coordinate the supply of electricity, piped gas, and water for Singapore.

In 2001, recognising that Singapore’s water catchment and supply systems, drainage systems, water reclamation plants, and sewerage systems are part of a comprehensive water cycle, the PUB was reconstituted to become Singapore’s national water authority, overseeing the entire water loop. The sewerage and drainage departments from the then Ministry of the Environment were transferred to PUB. The regulation of electricity and gas industries, formerly undertaken by the PUB, was transferred to a new statutory board, the Energy Market Authority (EMA).

With the reconstitution, the Public Utilities Board is now known as PUB, the national water agency.

About PUB Logo

The PUB corporate logo has been specially designed as one unit, with the relationship of the elements locked in. The elements should not be used separately.

Elements of the Logo


(A) Symbol

The three swirls that form an elliptical shape represent the water cycle, which is an integral part of PUB’s business. The three swirls represent the three major functions of PUB i.e. water services, sewerage and drainage.

The three different shades of blue in the swirl represent three different types of water i.e. seawater, reclaimed water (NEWater) and catchment water.

(B) Namestyle

The typeface for PUB is specially designed as one unit. It leverages on the fluid and efficient water resource management of which the organisation is well known for.


(C) Tagline

The tagline Water for All: Conserve, Value, Enjoy calls upon all Singaporeans to take ownership of our water resources.

 
Last updated on 28 Apr 2014