From March 20 to 22, the Singapore skyline glowed like a scene from the movie Avatar as 44 landmark buildings – such as the Singapore Flyer and Singapore Sports Hub – lit up the sky with blue lights for the “City Turns Blue" event. The stunning sight made the front page of The Straits Times.
Singaporeans were also swamped with offers from corporate and retail partners. Electronic retailers like Best Denki and Gain City offered special deals for their water-efficient appliances as more than 60 retailers and businesses offered blue-themed discounts in March.
People around the island wore blue in solidarity on World Water Day, including employees of Asia Pacific Breweries, PSA Singapore and F&N Foods.
These were part of a community movement, known as #GoBlue4SG, which saw 447 community partners organising 504 events and activities across 17 towns and districts. Feeling blue had never looked better.