The Public Utilities Board (PUB) was set up as a statutory board in 1963 to coordinate the supply of electricity, piped gas, and water for Singapore.
In 2001, PUB was reconstituted to become Singapore’s national water authority, overseeing the entire water loop. The sewerage and drainage departments from the then Ministry of the Environment were transferred to PUB. The regulation of electricity and gas industries, formerly undertaken by the PUB, was transferred to a new statutory board, the Energy Market Authority (EMA).
With the reconstitution, the Public Utilities Board is now known as ‘PUB, Singapore's National Water Agency’ in public communication materials and non-legal documents.
Refreshed in 2016, the PUB corporate logo has been specially designed as one unit, with the relationship of its elements locked in. This was done with the aim to reinforce PUB’s branding as the nation’s water authority, and that PUB no longer oversees the electricity and gas functions in Singapore.
Elements of the PUB logo:
Symbol – The symbol uses three blue swirls to mimic the water cycle. Together, the swirls represent PUB’s cohesive functions: water services, sewerage, and drainage. The three blue shades symbolise the different water sources: seawater, reclaimed water (NEWater), and catchment water.
Name Style – The PUB acronym is used in one unit to symbolise the organisation’s fluid and efficient water resource management.
Description – The short descriptor summarises PUB’s role as the national water agency that manages Singapore’s water resources.
The evolution of the PUB brand